• In 1989 Dr. Murad founds Murad, Inc


    In 1989 Dr. Murad founds Murad, Inc., the first brand of clinical skincare products.
    He transforms the old fashioned “cleanse, tone and moisturize” beauty regimen into a skincare treatment regimen by combining cleansing and toning in one step and offering new treatment products as step two. His new Murad AHA Rapid Exfoliator™ becomes the anti-aging treatment breakthrough that changes the face of professional esthetics.

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