• In 1989 Dr. Murad founds Murad, Inc

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    In 1989 Dr. Murad founds Murad, Inc., the first brand of clinical skincare products.
    He transforms the old fashioned “cleanse, tone and moisturize” beauty regimen into a skincare treatment regimen by combining cleansing and toning in one step and offering new treatment products as step two. His new Murad AHA Rapid Exfoliator™ becomes the anti-aging treatment breakthrough that changes the face of professional esthetics.

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