• The Water Principle


    water & skin careThe Water Principle is a revolutionary theory developed by Dr. Murad – renowned dermatologist, pharmacist, patent holder, researcher and author of Wrinkle Free Forever and The Cellulite Solution. In his practice and from his experience with thousands of patients, Dr. Murad argues that one of the common causes of skin problems, from acne to forms of cancer, is water loss. His Water Principle is about maintaining the optimal hydration at the cellular level and preventing water loss.Water is certainly known to be the essence of life. As explained by Dr. Murad, it is not about the water we drink and provide to our body, it is about the water we keep. Keeping moisture in our cells is the principle of overall health and effective skin care. When cells don’t have the optimal hydration, they cannot function correctly. Furthermore, this leads to tissue damage (aging) and all the rest of the problems associated with dehydrated skin (wrinkles, dryness, redness, sensitivity etc)

    To provide and retain moisture in the cells, drinking water is not necessarily the answer to hydration. The Water Principle is about providing cells with water and keeping it there, in order to make sure the cells  function correctly and at full capacity. There are cell-hydrating nutrients that, included in the daily diet in certain amounts, will help to keep the water we drink within the cells.

    With aging, our cells and tissue lose water but with it, our body also loses the capacity to hold and utilize the water within the cells. Part of the water that is not utilized is stuck in between tissues of the body causing visible swelling, puffiness, fluid retention. Getting that water back in the cells is one aspect of skincare that is the key to many problems.
    Hydrating cells from the inside is possible with a few dietary changes and including certain ingredients in your every day diet. If water is correctly utilized by your body, changes like diminished wrinkles, dryness, breakouts, cellulite, improved suppleness and tone, can be quite visible.

    The Key nutrients to help you maintain the water content in your cells are:
    • Glucosamine – it increases the water content and helps strengthen the dermis
    • Amino Acids – encourage the formation of Collagen and Elastin
    • Phosphatidylcholine and Lecithin for the cell walls structure
    • Antioxidants (Pomegranate Extract, Goji Berry Extract, Vitamins C and E, Grape seed Extract, Co-Enzyme Q10) to protect against free radical damage
    • Essential Fatty Acids such as Flaxseed Oil and Fish Oil to lock in moisture
    • Anti-inflammatory ingredients such as Zinc and Aloe Vera to soothe irritations

    Taken regularly, in the right combination, these supplements can increase the water content, improve the skin appearance in a short time and also improve the overall body health. Incorporating these elements in your diet ,coupled with topical skincare (based on anti-oxidants, anti-inflammatories and hydrators) can guarantee a healthy, young looking skin and postpone the appearance of aging signs and symptoms for a long time

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